In a landmark move that further solidifies his status as a global superstar, Cristiano Ronaldo has launched his own YouTube channel, "UR." The channel went live on Wednesday, August 21, 2024, and has already made headlines by setting new records.

In just 90 minutes, "UR" amassed over 1 million subscribers, making it the fastest channel to reach this milestone in YouTube history. By the four-hour mark, the channel had skyrocketed to 5 million subscribers, underscoring Ronaldo’s immense influence in the digital age.

At 39 years old, Ronaldo continues to captivate audiences both on and off the pitch. Currently playing for Saudi Arabian club Al-Nassr and captaining the Portuguese national team, Ronaldo's latest venture into the digital space marks a new chapter in his storied career.

The channel promises to offer fans an unprecedented glimpse into Ronaldo's life, extending beyond the field. In his announcement, Ronaldo highlighted the channel's diverse content, which will cover not just football but also aspects of his personal life, including family, wellness, nutrition, and business ventures.

"I am very happy to make this project come to life," Ronaldo said. "It has been in my mind for a long time, but finally we have the opportunity to make it real. I have always enjoyed having such a strong relationship with fans on social media, and my YouTube channel will give me an even bigger platform to do so."

"UR" will feature intimate moments with Ronaldo's family, including his partner Georgina Rodriguez and their children. The channel also promises engaging content such as a free-kick challenge with his son and a quiz with Georgina. Ronaldo's debut videos include a lighthearted comparison of legendary athletes and candid reflections on various sports, from tennis to basketball.

The channel's sleek design and playful logo, integrating the 'UR' moniker with a play button, reflects the engaging content subscribers can expect. The channel's bio humorously invites viewers to "SIUUUbscribe and join the CR7 family," a nod to Ronaldo's iconic goal celebration.

While Ronaldo is not yet the most-followed individual on YouTube—an honor currently held by MrBeast with 311 million subscribers—his rapid rise on the platform suggests he could soon challenge that position.

This latest achievement adds to Ronaldo's already impressive list of accolades. Over a career spanning more than two decades, he has accumulated 33 trophies, including five UEFA Champions League titles and five Ballon d'Or awards. He holds records for most goals and appearances in the Champions League and also the European Championship.

With over 900 million followers across social media, Ronaldo’s new channel is poised to further amplify his influence, offering fans a deeper connection to the football legend and his diverse interests. As social media continues to reshape the landscape of celebrity and athlete engagement, Ronaldo’s venture into YouTube stands as a testament to the growing power of digital platforms.